When it comes to ethnic footwear brands with a pinch of panache, Needledust by Shirin Mann always marks the top position. With many success feathers in its hat, the fashion brand has recently added another golden feather to its success saga by launching its experiential store at Ambience Mall, Gurgaon which is the largest operational shopping mall in India, with a kilometer of experiential shopping on every floor. The mall houses more than 250+ luxury brands under one roof. The all-new Needledust store spans across 550 sq ft. of pure Needledust craftsmanship and beauty. This will be Needledust’s first store in Gurgaon coming from the immense love the brand has received since 2014.

The exciting new store is the first-of-its-kind store in Gurgaon where you can experience the Needledust brand story and creativity up close. Each element is carefully designed with the brand’s unique aesthetics like blush & soft hues to their raw materials like pine wood, gold & pristine white marble. It will truly make all your ‘footwear’ dreams come true. Needledust is launching a new category of footwear, sandals for women at their new store. Needledust will be opening doors to its first-ever offline store in Mumbai, India. The store will house all categories of footwear from juttis to sandals.

Needledust created special Mehendi tokens for Deepika and Ranveer’s wedding at Lake Como. Deepika specially selected the designs and the packaging of the special potlis created for Forever Love and Mayfair juttis by Needledust. These lovely tokens of love were for loved ones attending the functions. Silver and gold organza potlis with sari tie ups. Silver potlis for silver juttis and gold potlis for gold juttis.

Priyanka Chopra was styled in Abu Jani Sandeep Khosla X Needledust juttis for her Mehendi function. A special marketplace was created at Priyanka Chopra’s wedding in Jodhpur where Needledust created an exclusive pop-up showcasing the new styles as well as the Abu Jani Sandeep Khosla X Needledust collection.

Given the times, the brand has created a calming and safe space for shoppers where hygiene protocols and the well-being of all the patrons & team members are paramount. The store will be taking all the necessary precautions to ensure a safe and enjoyable shopping experience.

At the launch, Shirin Mann said, “Needledust is my world, it is my true passion and my life has revolved around growing Needledust ever since I worked on our first design. What started as a desire to re-ignite this stunning age-old craft has led us to build multiple stores and a website that ships worldwide bringing Needledust into places we never imagined. I’m delighted to bring Needledust to the very popular Ambience Mall in Gurgaon, a one-stop lifestyle destination in the millennium city. To open our new store in one of the capital’s most celebrated shopping destinations is an exciting new phase for us at Needledust and we are excited to share this with patrons across the city. We welcome everyone to our new space as we continue to keep creating beautiful designs with unparalleled quality and exceptional craftsmanship. Stay tuned for many surprises across the next season from Needledust.”